geinsha consulting
+30 years of Experience
Our team’s extensive experience as senior executives enables us to drive brands, companies, and multinationals in the sports goods, outdoor, and lifestyle sectors to successfully thrive in the UAE market.
GEINSHA CONSULTING
Why Choosing Us
Our dedication to guiding your focus toward the broader landscape sets us apart. With a proven track record in multiple industries, we bring extensive experience to help you craft effective business strategies, optimize organizational structures, and navigate change seamlessly. Your unique needs are at the heart of our client-centric approach, ensuring tailored solutions that align perfectly with your organizational goals.
Investing in GEINSHA consulting services means investing in the overall excellence and resilience of your business. By precisely aligning your strategies, structures, and change initiatives, we position your company for sustained growth and long-term success. Partner with us, and together, we will elevate your management practices and steer your business toward unparalleled achievement.
LET’S MEET
Vision: Consumer First, UAE Focused
Vision
Deliver a best-in-class Consumer First approach in the UAE, providing tailored solutions.
Mission
Be the Brand Ambassador for companies who want to be successful in the UAE. We champion your brand’s values, culture and goals.
Goal
Foster strategic growth by delivering a comprehensive 360° experience that enhances distributor and brand engagement across commercial, marketing, merchandising, and distribution initiatives.
Foster Strategic Growth
Think of us as the Quantum Entanglement you’ve been seeking for, creating seamless, powerful connections that drive your success.
The Challenges
Distributors are independent entities operating remotely from Brands. While they handle multiple brands daily, they often lack the deep understanding and alignment with the Brands’ Culture, Strategies, and Goals that an internal team or direct branch would have. This disconnect can hinder consistent execution and brand representation in the market.
Brands also face similar challenges in understanding and aligning with the needs of distributors and UAE consumers.
The Solution
GEINSHA CONSULTING serves as a vital bridge between Brands and Distributors, facilitating a seamless exchange of knowledge and support. For Distributors, GEINSHA offers daily assistance aimed at reinforcing Brand Culture, Brand Identity, and enhancing Brand Knowledge, ensuring they are well-equipped to represent the brands effectively. Conversely, GEINSHA gathers and translates Distributors’ insights about the UAE Marketplace into actionable information for Brands. This includes continuous updates on consumer habits, data-driven insights, market trends, retail performance, and competitor activities, enabling Brands to stay informed and adapt strategies accordingly.
Overall, GEINSHA fosters a collaborative environment that strengthens brand presence and market understanding on both sides. Our services are customized to your unique goals, ensuring optimal success.
Italian co-founders in Dubai
Michel Zardini
Co-Founder & General Manager
I moved to Dubai with my life partner to launch a consulting firm grounded in transparency, integrity, and ethics-values that shaped us early on and that, today, feel more essential than ever. We chose Dubai because we instantly recognized its unique blend of potential, energy, and forward-thinking vision.
Cristiana and I have spent most of our lives immersed in business and brand development, both together and individually. I had the privilege of living in some of the world’s most vibrant cities and leading high-level projects across the globe. But it was in Dubai that we found the ideal intersection of ambition, innovation, and opportunity.
As the world keeps changing, one thing remains constant: our commitment to creating something meaningful. Our values are enduring, and they are the foundation of everything we do here in Dubai.
Cristiana Zaccarelli
Co-Founder, VP Sales & Marketing
I moved to Dubai with my life partner to build a consulting firm rooted in transparency, integrity, and ethics-values that have guided me throughout my 30 years career in sales and marketing. As VP of Sales & Marketing, I’ve always believed that long-term success comes from trust, clarity, and meaningful connections. Dubai immediately stood out to us as a place where vision, ambition, and global opportunity converge.
Throughout my professional journey, I’ve led brand and business development in dynamic markets across EMEA ‒Iberia, France, Italy, Switzerland, UK, Nordics, Russia and beyond‒ helping companies grow with purpose and precision. Dubai offered us the perfect stage to bring all of that experience together, and to create something truly future-facing.
While the world continues to shift, our core values remain unchanged. They are the foundation of everything we do and what we bring to every partnership we build here in Dubai.
PARTNER WITH US
Our expertise and customized approach are designed to help your business thrive in competitive markets.
Leave us your contact details and we will get back to you.
Let’s work together to unlock your full potential.
